ºÝºÝߣ

Dallas/Fort Worth Area United States

CEO

Advertising / Marketing / PR

A graduate of Boston University with an undergrad degree in Accounting and Business Administration and a master’s in computer information Systems from Boston’s Bentley University, I wanted to take the uncertainty out of marketing spend. As CFO of a multinational, billion dollar traditional ad agency, I saw clients spending millions of marketing dollars with little to no direct connection to sales. I was motivated to build a new type of agency that uses conversion optimization to drive predictive modeling. My goal was, and still is, to take the guesswork out of advertising spend resulting in predictive modeling and attribution from online targeting, messaging, and ultimate sales - bot...