Social Media: Using Twitter, Facebook, YouTube and LinkedIn to Create Community
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Using Twitter, Facebook, LinkedIn and YouTube to connect with your community. 際際滷s (and audio link) from Tim Patterson, @tradeshowguy, VP of Sales and Marketing with Interpretive Exhibits in Salem, Oregon
Social Media: Using Twitter, Facebook, YouTube and LinkedIn to Create Community
- 1. Social Media: Using Twitter,Facebook, LinkedIn and YouTube to Connect with Your CommunityTim PattersonInterpretive ExhibitsSalem, Oregon@tradeshowguy
- 2. Follow along by downloading or streaming the audio of this live presentation:http://budurl.com/edpaaudio
- 3. Please get yourCELL PHONE out and get ready toSEND a TEXT(one-day only this option wasonly available in person)
- 6. photo by David Singleton, licensed by Creative Commons
- 7. photo by HobviasSudoneighm, licensed by Creative Commons
- 8. Compose a text message to 78247(address) Body of message: social (all lowercase) Press: SENDTo: 78247Message:social
- 9. What is your involvement inSocial Media:Barely ThereGetting StartedFull On!
- 10. Results from Opiniator survey:
- 11. ?What is. SOCIAL MEDIA?
- 12. Photo by Melissa Wiese, licensed through Creative Commons
- 13. Once upon a time..Photo by Melissa Wiese, licensed through Creative Commons
- 14. Photo by JessleeCuizon licensed by Creative Commons
- 15. $$$Photo by JessleeCuizon licensed by Creative Commons
- 16. Photo by JessleeCuizon licensed by Creative Commons
- 18. Obstacles to Social Media:Photo by John Trainor, licensed through Creative Commons
- 19. Obstacles to Social Media:Lack of: KnowledgePhoto by John Trainor, licensed through Creative Commons
- 20. Obstacles to Social Media:Lack of: Knowledge ManpowerPhoto by John Trainor, licensed through Creative Commons
- 21. Obstacles to Social Media:Lack of: Knowledge Manpower TimePhoto by John Trainor, licensed through Creative Commons
- 22. Obstacles to Social Media:Lack of: Knowledge Manpower Time ResourcesPhoto by John Trainor, licensed through Creative Commons
- 23. Obstacles to Social Media:Political ResistancePhoto by John Trainor, licensed through Creative Commons
- 24. Photo by Adam Hally, licensed by Creative Commons
- 25. Photo by wilhei55 Licensed by Creative Commons
- 26. WTF?
- 27. You are what you PUBLISH
- 28. There is no differencebetween your personaland your professional selves
- 43. Compose a text message to 78247(address)Body of message is: facebook (all lowercase) Press:SENDTo: 78247Message:facebook
- 44. How many pieces of content are shared daily on Facebook?1 million10 million1 billion10 billion
- 45. Results from Opiniator survey:(1 billion per day is correct)
- 46. Vs.
- 47. 250 million log on every day
- 48. 250 million log on every day55 minutes per day
- 49. 250 million log on every day55 minutes per dayOver 3 million active businesspages on Facebook
- 50. 250 million log on every day55 minutes per dayOver 3 million active businesspages on FacebookSends more traffic thanGoogle to many websites
- 56. Create events, invite people
- 57. Create events, invite peopleConnect with people
- 58. Create events, invite peopleConnect with peopleFar-reaching database (potential jobs, employees..)
- 59. Create events, invite peopleConnect with peopleFar-reaching database (potential jobs, employees..)Search by title, company, location, etc.
- 60. Flesh out your PROFILEIts not about finding themIts about them finding you!
- 61. OSRAM Opto SemiconductorsLightfair 2010
- 62. OSRAM Opto SemiconductorsLightfair 2010Virtual Tradeshow Website
- 63. Virtual Tradeshow:*Multi-media Blog*Video*Social Media Outreach:Flickr, Twitter, YouTube, Facebook
- 64. Results:4,000 visitors23,500 page views
- 65. Results:4,000 visitors23,500 page viewsSEO: 50 inbound links
- 66. Results:InGenex Team shot 17 videos52 photos on Flickr786 photo views 35 blog posts written about the company
- 67. Results:Over 6,500 YouTube ViewsPage One on Google for Lightfair and other terms30 new Facebook fans72 Newsletter subscribers
- 68. Results:958 Facebook page views200+ online mentionsCovered by Wired and LED magazines
- 70. How long?
- 71. How long?What?
- 72. 5 Steps to Social Media Engagement
- 73. 5 Steps to Social Media EngagementListen
- 74. 5 Steps to Social Media EngagementListenStart Getting Involved
- 75. 5 Steps to Social Media EngagementListenStart Getting InvolvedStay Proactive
- 76. 5 Steps to Social Media EngagementListenStart Getting InvolvedStay ProactiveUpdate
- 77. 5 Steps to Social Media EngagementListenStart Getting InvolvedStay ProactiveUpdateHave Fun!
- 78. Where does this lead?
- 79. Where does this lead? Higher engagement from customers
- 80. Where does this lead? Higher engagement from customers Better understanding
- 81. Where does this lead? Higher engagement from customers Better understanding Moving ahead of competition
- 82. Where does this lead? Higher engagement from customers Better understanding Moving ahead of competition Improved bottom line
- 83. Where does this lead? Higher engagement from customers Better understanding Moving ahead of competition Improved bottom line Creating customers that RAVE
- 84. The Future? Mobile Marketing (SMS) Is your blog easily readable on a Smart Phone?
- 85. The Future? Mobile Marketing (SMS) Is your blog easily readable on a Smart Phone? LBS Foursquare, Facebook,Gowalla, SCVNGR
- 86. Free Resource Guide and moreTradeshowguyblog.com/EDPA
- 87. Compose a text message to 78247Body of message is: evaluate (all lowercase) Press: SENDTo: 78247Message:evaluate
- 88. How did I do today?a. Epic Fail: I know all thisb. Not bad: some cool stuffc. Awesome: lots of goodies
- 89. Results from Opiniator survey:
- 90. Free Resource Guide and moreTradeshowguyblog.com/EDPATim@tradeshowguyblog.com503-371-9411