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Stockholm Sweden

Head of Marketing

Advertising / Marketing / PR

I am a senior digital professional with hands on experiences from establishing and implementing digital strategies for larger financial organisations. I use data and experience to deliver insight, optimised interactions and measurable real world business results. In large organisations, communicating results might be as important as delivering the results itself. I am creative but never loose focus on delivering sales and outstanding customer experience. Important concepts; - Simple message - Information overload can kill any initiative or communication - Clear goals - Online accountability - Continuous improvements (micro strategies) - Test & fail fa...