Personal Information
Organization / Workplace
Greater New York City Area United States
Occupation
Head of Insights at Mobile Marketing Association
Industry
Advertising / Marketing / PR
Website
About
I am a Strategist with a digital focus and a long experience in brand planning.
I believe that mobile has a huge impact on every aspect of human existence, influencing how we interact with each other and the world.
I currently run Industry Research at the Mobile Marketing Association, defining a learning agenda for the industry and leading the most innovative research on mobile ever conducted.
Current areas of focus include:
Understanding the transformational power of mobile and its impact on business models,
ROI of mobile marketing and mobile channels,
Path to purchase,
Value of data + targeting in mobile.
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