I have been promoting sites via search engines since 1997 (yes, even before Google and PPC). My experience covers all aspects of search marketing and digital strategy, from organic search optimisation to paid search campaign management, social media and statistical ROI analysis. My industry experience extends across the world, having worked in the UK, US and Australia with global, regional and local responsibilities.
I focus on driving value to a business (not just traffic) through education, experimentation and analytics. Solutions focused and not afraid to challenge what's 'normal'.
I am a regular speaker at search engine marketing and web analytics conferences and industry events, an...