This is my confession鈥� I鈥檓 not a Creative Director. Not an Art Director. Not even a Graphic Designer. As a matter of fact, I am not any of the titles listed on my vitae.
Yeah! What I really do is use creativity to solve problems. I find answers and execute solutions to problems like鈥� Who is my target market and how to reach them? What are the best ways to advertise my product? Where is 鈥淕o鈥� when it comes to strategic planning? Why do I need social media, and, ummm, how do I use it? What鈥檚 the most effective way to tell our story? Is branding really important? Do we need content marketing, or content strategy? You get the picture...
I have more than 20 years as creative gu
