Personal Information
Organization / Workplace
Shanghai City, China China
Occupation
Senior Director of Digital Brand at Nike Greater China
Industry
Manufacturing
About
Over 16 years marketing and communications experience in China, both in house and at agency, covering a broad spectrum of industries, from FMCG, energy, pharmaceutical, automobile to sports.
Has a great passion to make communications easier - by working on stories and telling them in a friendly way. On a never ending pursuit of evolving with the time and the way people connect with each other.
Specialties: brand communications, key message development, marketing events, executive profiling, crisis/issues preparedness and communications, crisis training
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