The shift from product oriented DNA's to customer oriented DNA'a is a headache for all companies in many industries. The overall strategy to maximize the potential of the organization and to ensure a "safer future" is hard to manage and needs to be developed in a holistic way.
The holistic way needs leaders from Strategy, Marketing and Product Management acting in a harmony. Companies; able to Innovate and to create customer Experience have the right DNA to survive. Hiring and engaging the right people who are creative and who have the customer's mindset are vital for every company independent of their size.
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Customer Experience, CRM, Strategic Marketing, Loyalty Progr...