Personal Information
Organization / Workplace
Greater New York City Area United States
Occupation
Digital Product Marketing Director
Industry
Advertising / Marketing / PR
Website
About
Created global digital marketing campaigns for Gartner's digital marketing research and advisory service. Drove awareness and online demand generationprograms through web, social media, webinars, and events, in a fast-paced, entrepreneurial startup within the larger 6,000-employee business. Supported sales communication and enablement.
-Developed new and reshaped existing marketing practices and programs to market Gartner's digital marketing research and advisory service.
-Built awareness & lead generation programs, designed and implemented Gartner's first marketing automation initiative using Eloqua.
-Drove marketing efforts for Digital Marketing products, coordinated and collaborated .
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