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Greater Jakarta Area, Indonesia Indonesia

Director at Magister Manajemen Universitas Indonesia (MM and MBA Program)

Advertising / Marketing / PR

My research interest includes consumer behaviour, behavioural economics, marketing and public policy, and social engineering. I often uses experimental methods and has been conducted experiments in various settings. My current research projects include the following topics: adoption of new innovation, mobile advertising, technology convergence, pro-environmental lifestyle, microfinance and borrowers’ behaviour, underdog marketing, and marketing role in democracy. Please visit www.harryadin.com for more info about my current projects.