Global 2000 company expertise, leading business and product strategists alongside designers and technologists to bring game changing innovation and transformation to market. I have 18 years of experience both in Silicon Valley and International roles across a variety of product, strategy and marketing positions.
My approach is simple: First seek to understand, analyze findings, test conclusions and establish constraints. From this perspective I can begin. In practicing this, I've discovered a central theme... that all humans start at the same place - behaviour.
Behaviour is 20% conscious and 80% subconscious. The key drivers are social influences and emotional IQ. When designing anythi...