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helenrutherford

Lead a Market

Personal Information
Organization / Workplace
London, United Kingdom United Kingdom
Occupation
B2B Marketing practitioner focused on sales results
Industry
Technology / Software / Internet
About
I have 18 years of experience in the B2B tech sector across sales, alliances, marketing and general management roles, exceeding revenue, ROI and contribution targets. Lead a Market is the culmination of my experiences, gained from working both client side in vendor, channel, managed and professional services companies and agency side, running the UKI P&L for a global marketing services outsourcer. Specialities: P&L Management. Enterprise Architecture: Aligning drivers for business change to technology requirements. Product Development: Productisation of services including IP capture. Branding: architectures and message development. Lead generation: through integrating omni-channel acti...
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