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United Kingdom United Kingdom

Strategic Planner / Consultant for Advertising, Marketing & Market Research

Advertising / Marketing / PR

I'm a planner, consultant, researcher, facilitator and trainer, working with brand owners in all sorts of categories and agencies of various kinds. I worked in advertising for 14 years, becoming Planning Director at RKCR/Y&R and MCBD, then for the last 11 years I've worked independently or with a network of experienced collaborators. See realworldplanning.co.uk for more details. I do all kinds of things and love the variety and constant learning that brings. I help brands or campaigns when they are a bit stuck or need to access their next phase of growth. I help optimise ideas (e.g. via sensitive creative development research or concept testing). I help teams work together efficiently a...