Personal Information
Organization / Workplace
Greensboro/Winston-Salem, North Carolina Area United States
Occupation
EVP Group Account Director
Industry
Advertising / Marketing / PR
About
Seasoned executive with 18+ years of diverse b2b, b2c and b2b2c marketing experience in complex industries including, financial services, telecommunications, retail, and technology. Capable of defining and evolving a strategic vision to build and manage integrated marketing programs that leverage traditional, digital and social communication channels. Collaborative results-driven leader skilled at advertising (domestic and global) CRM, lead generation, lead nurturing, retention and loyalty as well as brand positioning, and management. Recognized as a strong communicator who is accomplished in building and mentoring cross-functional teams.
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