An entrepreneur at heart. Specialised in digital transformation driven by customer strategy (CX, CRM, Customer Intelligence and Customer Centric Strategic Development). Project director for enterprise CRM and digital architecture implementation projects. Value orientated and highly skilled at conceptualizing, creating, mapping and carrying out solutions to an organization's problems whilst maintaining an strategic focus.
Focused on: CRM technologies, CRM strategy, customer centric strategies, marketing strategy planning and modeling, CRM marketing, Customer Experience, Customer Journey, VOC, customer intelligence, social CRM, CAR strategies, CRM technologies, TOGAF.