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Springfield, Massachusetts Area United States

Director of Marketing at Guardair

Advertising / Marketing / PR

Global marketing director focused on strategic operations and digital initiatives. STRENGTHS • B2B & B2C marketing program management • Multi-channel ecommerce management • CRM & marketing automation onboarding • Social media strategy • Project management and measurement • Consumer and trade promotional development and measurement • Account-based marketing and sales forecasting • Market research (online and in-person focus groups) • Agency collaboration and independent resource relations • Cross-functional collaboration TECHNOLOGY EXPERIENCE • Content Management Systems: WordPress, SquareSpace, Joomla, Custom • eCommerce: Shopify, MijoShop, Amazon Vendor & Seller Central • Cloud-based...