Hector Cuesta is Data Scientist at Banco Falabella Colombia, also is founder and Chief Data Scientist at Dataxios a machine intelligence research company in collaboration with Center for Mathematical Research (CIMAT). He is the author of the book Practical Data Analysis from Packt Publishing. Holds a BA in Informatics and a M.Sc. in Computer Science. He provides consulting services for data-driven product design with experience in a variety of industries including financial services, retail, fintech, e-learning and Human Resources. He is an enthusiast of Robotics in his spare time.