Arthur is an enthusiastic postgraduate research student who has 3 years of experience in marketing and customer analytics in automobile and retail industry, in both B2B and B2C space. He has a broad base of analytics experience, helping stakeholders to understand customer behaviour and decision-making. His most recent work involves campaign planning and insights, customer journey, customer website activities, category analysis and end-to-end CRM campaign strategy.
Arthur鈥檚 key strengths include the ability to engage, organise and lead teams to deliver business outcomes. He has the ability to deconstruct complex problems into manageable components and then influence and align people.
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