I truly believe that Customer Satisfaction is the best promoter of both, short-term and long-term profitability.
Although this vision is shared by many companies, owners and CEOs, it requires a diverse range of knowledge, expertise and mindset to look for the best ways possible to drive companies to the next stage of value Generation.
My aim is to help companies build this path by:
★ Exploring markets using fresh Strategic Marketing tools and frameworks,
★ Understanding business through Business Trends analysis and best practices,
★ Understanding customers by applying Behavioral analysis and Consumer Neuroscience,
★ Finding the best ways to engage them with Behavioral Economics...