Personal Information
Organization / Workplace
San Francisco Bay Area, CA United States
Occupation
Brand Strategy Director at Pereira & O'Dell
Industry
Advertising / Marketing / PR
Website
http://www.sfheat.comAbout
Brand strategist acting as a thinker, problem solver, and storyteller for a wide variety of brands.
[EA, Acura, Activision, Google, JetBlue, Pedigree, Wells Fargo, and Jimmy Dean]
What I've Learned:
+ The best brands view media as the space between an idea and their audience.
+ People don't buy what you do, they buy WHY you do it.
+ Understanding people as an audience of your brand (not just consumers of your products) drives new ways to engage - and story telling that speaks to them.
+ When telling stories... don't interrupt your audience, do something that interests them (entertain them, solve a problem, or help them to express themselves).
+ Brands that "get it" win.
Contact Details
