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London, United Kingdom United Kingdom

Positioning & new biz strategy. Co-founder of The Art of New Biz & UK Agency Awards.

Advertising / Marketing / PR

Described as "an entrepreneurial new-business professional" by Campaign magazine, I help agencies to win more new business by positioning them for growth. My expertise lies in identitying, articulating and marketing what makes an agency different and better. By creating agency brands, I help my clients outperform the market when it comes to attracting high-value new business opportunities. I have a degree in marketing and I’ve spent my career in the role of new business working at agencies. During the first 7 years of working in this role I began to see how increasingly ineffective cold calling and the sending of unsolicited direct mail was. In 2012, I started up a progressive new busi...