Orange County, California Area United States
Strategic Marketing and Business Executive | CPG, Dx, HBA, Health & Wellness
Technology / Software / Internet
Results-oriented marketing leader experienced in driving profit and revenue growth in CPG, OTC, Cosmeceutical and Dx. Strong knowledge of brand management, strategic marketing and sales optimization. Demonstrated strength in forging solid collaborations and aligning objectives across scientific and commercial organizations. Superb track record of recruiting and developing talented cross-functional management teams.
Expertise:
Strategic & Tactical Marketing
Brand strategy
New Product Planning
Lifecycle Management
Market Development
Channel Strategy
Strategic Planning and Execution
Cross Functional Integration
Product Positioning
Integrated Communication
Managemen