Mark Lewis is a content strategist, content engineer, speaker, author and STC Fellow. He is co-founder of Caliper Content Services, an intelligent content consultancy. He is recognized throughout the industry for his ability to prove the business case for moving static content to XML and intelligent content. Through design metrics, his approach can prove alignment across content strategy and corporate strategy.
His experience spans a variety of industries including life sciences, finance, aviation, education, and oil & gas. Mark started the DITA Metrics Linkedin community to promote the sharing of metrics, ROI and case studies.
Mark is the author of DITA Metrics 101.