Hello, I am Yuhong, born in Eastern China, living in a lovely Mediterranean town- Sorrento, Italy, and working in Shanghai.
13 years Strategic Planning and Account Management experience in top Advertising agencies (W+K,J Walter Thompson, Publicis, etc). Extensive experience on global and local brands - from luxury to FMCG.
I am curious about the world, I had a gap year traveling across Eurasia on 2011. I am passionate on discovering and practicing interesting things such as: writing poetry, creating art pieces, trekking ´
What matters to me?
Breaking the boundaries between Strategy, Creative, Digital, Media, Production, etc
Believing the power of human insights, breakthrough ideas and ...