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Personal Information
Organization / Workplace
Kolkata Area, India, Maharashtra India
Occupation
Strategic Planning Head
Industry
Advertising / Marketing / PR
About
Brand communication and strategic planning professional with experience in handling FMCG, retail, realty and lifestyle sectors. • Develop Annual Brand Plans and fully integrated communication based on marketing strategy and findings from research. • Leading the strategic planning process for brands based on key consumer insights including marketing and sales reports. • Market implementation & product delivery of new launches and re-launches. • Involvement in the development of the company’s long term planning that identifies new business opportunities, markets and partners. • Monitoring and analyzing business performance vis-à-vis business goals (awareness, share, consumer diagnos...
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