Brand communication and strategic planning professional with experience in handling FMCG, retail, realty and lifestyle sectors.
• Develop Annual Brand Plans and fully integrated communication based on marketing strategy and findings from research.
• Leading the strategic planning process for brands based on key consumer insights including marketing and sales reports.
• Market implementation & product delivery of new launches and re-launches.
• Involvement in the development of the company’s long term planning that identifies new business opportunities, markets and partners.
• Monitoring and analyzing business performance vis-à -vis business goals (awareness, share, consumer diagnos...