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Barcelona Area, Spain Spain

Director, Nomen España

Advertising / Marketing / PR

Expert in Verbal Brand Identity and Naming specialist. Project leadership of local and global naming projects. Conceptualization, strategy and creation of brand names, name architecture, tag lines. Working on the naming field since 1995. Prior to this date, I worked as an advertising copywriter and creative director of a Spanish advertising agency. Specialties: branding and identity, brand name creation, brand name strategy definition, brand architecture, legal issues about brand names, teaching University courses about naming, conferences, articles