I am a very driven individual who has a fast learning ability. I have a strong need to develop myself in both my work and persoanl environments. I would describe myself as a competitive individual who strives for growth
Consumer behavior and classical marketing are my fortès
Experience in:
1. Brand essence and Brand communication concept development
2. ATL communication development (radio, print, tv, billboard and online)
3. Media Investment strategies and analysis
4. In store and OOH activations
5. Customer Trade Promotions
6. POS development
7. Agency Briefing
8. Emerging Markets (Marketing Honours Thesis completed on Conspicuous Consumption amongst the Middle Class in South Africa an..