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Utrecht Area, Netherlands Netherlands

Innovation Officer

Advertising / Marketing / PR

What exciting times we live in! The market research industry is rapidly changing from a question-answer to an observing and listening based, mobile industry. An industry where research takes place in context, capturing emotions, location based, accepting that we're social animals mainly driven by unconscious decisions. This means innovation in research is more necessary than ever! I manage a team of very enthusiastic researchers that are specialized in online research communities (MROC's) and Social Media Analysis. My passion lies in applying new techniques and new technology to gain richer consumer insights and getting these across to internal stakeholders with maximum impact. MROC's...