Preston's 17+year career in the UX industry has given him the opportunity to not only create and manage literally hundreds of applications and projects, but also to develop the rare industry knowledge and skill to bring a product through the entire life cycle. At the root of his many successes is the ability to identify problems and opportunities and focus on building a robust product implementation. He challenges his teams to approach problems from different angles and push for innovative solutions. He is always looking for ways in which to leverage new technology. This means identifying trends, methods, and tools that can be used for product development and marketing. He is a strong belie