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Gurgaon, India India

Digi- age B2B Marketing Leader by Profession, Gadget and Technology Enthusiast by Person

Advertising / Marketing / PR

The short stint in my current job has taught me one major lesson - while marketing for a B2B company, with the product being intangible, nothing goes by the book. Right from the initial days, which were largely spent researching on the market for wealth Management products to my last undertaking, which resulted in the completion of an abridged form of the company's Brand Manual, I have travelled a long way. From being crudely enthusiastic about the new ventures assigned to regaining my poise now, it has been no less than a journey. Yet there is much to learn esp in the fields of web-marketing , as well as corporate branding, both of these subjects being my prime interest as far as marketi...