Jacqueline is an experienced brand strategist and currently a Partner at Prophet. For over 20 years, as one of Asia's most experienced Strategist, she has helped clients develop and implement profitable growth and branding strategies. Her expertise includes strategic branding, business model innovation, product and services innovation, customer experience, marketing, and sales strategies, portfolio strategy as well as organizational requirements for business growth.
She was formerly the CEO of Lexis Branding, Managing Director of The Brand Union/Ogilvy (WPP) and Senior Consultant of Addison Design Consultants (WPP).
She was recently bestowed the honor as one of Global Most Influential ...