This document outlines the key elements of an effective press release, including its meaning, essentials, layout, advantages, and disadvantages. A press release is used to announce important messages or developments concerning an organization to the public through various media outlets. The document discusses how to structure a press release and notes both advantages such as widespread publicity and disadvantages like lack of control over the message once released.
2. MEANING
Announcement of important messages or developement
conserning themselves that organisation wish to convey the
public at large, through the press and other media.
4. ESSENTIALS OF EFFECTIVE PRESS RELEASE
.......................................................................................................................
5. LAYOUT OF PRESS RELEASES
...............................................................................
6. ADVANTAGES OF PRESS RELEASES
................................................................................................
7. DISADVANTAGES OF PRESS RELEASES
.........................................................................................................