James Smythe
Personal Information
Organization / Workplace
London United Kingdom
Occupation
Research Effectiveness Consultant
Industry
Advertising / Marketing / PR
Website
About
I love finding stuff out about how people think and behave, so I work in research. Trouble is, the research business is obsessed with process while it should be obsessed with outcomes: we have a reputation for being boring and expensive. I want to change that - cheaper research, that's more effective.