Personal Information
Organization / Workplace
Shanghai City, China China
Occupation
Group Planning Director at BBDO Proximity China
Industry
Advertising / Marketing / PR
Website
About
Over 14 years of experience in advertising specialising in integrated communications and multi-discipline approach including branding, CRM, digital, social media and PR. Progressively learn about the market space, its continuous shifts and innovations by actively seeking out new trends, technologies and marketing ideas within the industry. Currently working on driving meaningful brand connections based on strong consumer insights in the China market.
Specialties: Integrated brand planning and communications
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