- Define and implement Company's strategic guidelines, together with CEO and Board.
- Lead international business growth (2011-14 CAGR +49%), fixing the basics and opening two new key markets.
- Develop an area manager team.
- Build a network within international partners (distribution & institutional).
- Make the international business unit sustainable, by focusing efforts in fewer opportunities.
- Involve Company’s main stakeholders in the international brand development.
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- Definir e implementar las lÃneas estratégicas de la CompañÃa, junto a CEO y ...