Ph.D. from the University of Waterloo. Director of Global Partnerships for A.I.-based start-up, Chillwall Inc. Professor and Program Coordinator for two highly celebrated post-graduate programs: Sport & Event Marketing (B400) and Strategic Relationship Marketing (B409). Author of Pearson Canada's next marketing research textbook, "Marketing Research for Marketers" (2018). Brand sociologist, specializing in Millennial. Professor of Marketing Research, Marketing Management, and Integrated Digital Marketing.
Personal website: www.joncallegher.com
If you're an alumna/alumnus and are interested in supporting a program through class visits, guest speaking, or mentoring, I would love to hear ...