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Greater Boston Area United States

Vice President of Customer Marketing & Strategy at Kraft Sports Group (New England Patriots)

Entertainment / Sports

Accomplished senior executive who drives revenues, increased profits and improved operations through data analysis, technology and a customer-centric focus. Expert in identifying growth opportunities, defining strategy and driving plans to successful completion. A proven leader who empowers teams. 2014 Forty Under 40: Sports Business Journal 2012 Game Changers, Women Leading & Innovating in Sports Business: Sports Business Journal 2015 Power 100 Women Brand Innovators Specialties: Revenue-generation, customer marketing, data analytics, new business development, strategic planning, direct marketing, loyalty marketing, behavioral marketing, brand development, customer behavior analysis, m...