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Greater New York City Area, NY United States

Partner, Director US Clients, Data Integration

Advertising / Marketing / PR

•Lead staff of 5 in development of SQL database builds and maintenance for the purpose of in-house market mix marketing, creation of dynamic visualizations and deep competitive intelligence; clients include Netflix, Scotts Miracle-Gro Company, Energizer Holdings, Marriott, Chevron, KFC, and IKEA •Oversee largest agency data integration contract to date for The Scotts Miracle-Gro Company that included a simultaneous database build, modeling and dynamic dashboard; the results have been shared at quarterly board meetings and have influenced media/marketing decisions •Aligned Netflix’s TV and digital historical campaigns for the purposes of MMM •Consolidated Energizer Holdings d...