More than 9 years of experience in Market Research industry principally in CPG & e-tailing domains. Strong proficiency and expertise in brand management study, performing in-depth data analysis and reporting to facilitate effective marketing strategies and optimization. Highly competent in creation & maintenance of various kinds of top executive reports (Brand Scorecard, Management Decision Reports, Regional & Various global reports).
Specialties: - Reporting & Dashboard
- Tableau
- RapidMiner
- R Programming
- SQL Server
- IRI Xlerate & Nielsen Nitro
- Brand Valuation
- Competitive Analysis