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San Francisco Bay Area, NC United States

Vice President for Enrollment Management and Marketing

Education

Responsible for the strategic planning and implementation of initiatives to meet the overall enrollment, marketing, and public relations goals of Pacific Union College. Lead a college-wide branding, marketing and communication strategy that supports the college’s mission, aligns with enrollment objectives. Develop and manage a comprehensive enrollment management plan in order to achieve financial and operational objectives. Manage day-to-day recruitment and admission activity with accountability for achieving key metrics. Develop and oversee the implementation of an integrated marketing and recruitment plan. Manage the image of the college’s programs and promote them using a full r...