I focus on helping people and organizations introduce social computing into the workplace. At IBM we call this Social Business. It means understanding the changing nature of work...and how better connecting, collaborating, knowledge sharing and learning will enhance individual, team and organizational performance. It includes the things that a typical "knowledge worker" does as a part of his or her job while working with customers, innovating new products and services, and interacting with colleagues, partners and suppliers. This new way of work requires new skills and competencies depending on whether the worker is a digital immigrant or digital native. It also typically includes new be...