Personal Information
Organization / Workplace
Shanghai City, China China
Occupation
Digital Marketing Manager (Digital Head of Hasbro China Region)
Industry
Advertising / Marketing / PR
Website
About
Key Responsibility:
Working as the leader of the digital team in Hasbro China, responsibilities including digital team and agency management, all digital marketing campaigns, digital media-buy, media partnership and E-commerce projects.
Key Achievements:
1.Transforms Movie 4 integrated marketing campaign and Transformers Tmall flagship store launch campaign .
2. Hasbro Tmall Kids Day and 11-11 promotions in 2014, yearly revenue 150% increased.
3. Hasbro China Digital Marketing and E-commerce Strategic Plan 2014-2016.
4. Hasbro brand portal revamp and other brands sites.
5. Digital team structure and setup.
6. Digital creative and media-buy agencies management.
Contact Details