Geek, Apple fanboy, gamer and digital to the bone. I currently manage and direct the digital & social teams at Ogilvy&Mather Advertising Madrid (Spain), leading a group of 40+ people while coordinating with other creative teams, departments, brand managers, technological & media partners, production partners, media agencies, and partners on the deployment, execution and optimization across all digital campaigns.
With a focus on effective creativity and business results I have extensive experience in digital & social strategies, integrated campaigns, programatic, sem, display & social media buying, micro-segmentation, data driven marketing, dynamic ads, performance driven communications, ...