Marketing can take minutes to define, but it takes a lifetime to master. The art and science of internet marketing involve persuasion, analysis, creativity, forecasting, psychology, determination, management and more - it takes more than a degree or certification. It is more than just posting in social media sites, writing blogs, integrating keywords, pay per click advertising, and getting that sweet top spot in search engine results pages - it is about the complex web of strategies, all tracked and analyzed to continuously improve a business and connect it to its target market.