I’m an experienced Research Director with the ability to collate, analyse and interpret information on all forms of consumer and market research. Commercially orientated and entrepreneurial, I build highly respected research and insight functions - the evidence of which can be seen at the Institute of Practitioners in Advertising (IPA) and Golley Slater. With a proven ability to develop and market new research products, I have a comprehensive understanding of research tools. I also enjoy forming strong relationships with senior agency contacts and internal stakeholders and am a well-regarded team leader.