One of my favorite writers, Faulkner, once said experience is anything you perceive and that those impressions can come from stories that are true enough and alive enough to move you. That’s some pretty solid advice for any marketing and communications leader who values the art of storytelling. In fact, I adore the written word and even earned a master’s in literature, engrossing myself in other people’s lives to understand what makes them think how they think and do the things they do.
Drawing from a vibrant, literary background is pretty much how I approach most everything in my career. With nearly ten years’ experience in marketing and communications, I learned early on that the key ...