People, Data, Strategy, Customer.
People drive your success. Data informs understanding of customers, markets and business decisions. Strategy is the expression. Customer success is the goal. This is my blueprint for success.
My 20+ year career has focused on helping companies of all sizes use data and analytics to understand customers, markets and business decisions -- in areas related to marketing strategy, digital advertising, new product development, pricing and consumer/market segmentation (to name a few applications).
My specialty is in the 'last mile' of analytics: translation and helping business leaders act on it.
Specialties:
Analytics | Marketing Effectiveness | Digi...