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Four Design Principles  Technology 6 Mrs. Lemley
What are the four basic design principles?
4 basic design principles: Alignment Proximity Repetition Contrast
What is alignment?
This isn¡¯t alignment. This isn¡¯t alignment. This isn¡¯t alignment.
This is alignment. This is alignment. This is alignment. This is alignment. This is alignment.
Alignment Items on the page are lined up with each other, both horizontally and vertically There are three basic alignments: centered, left justified and right justified
Don¡¯t mix alignments Please. For the love of God. It looks lousy. And it¡¯s confusing.
What is proximity?
This isn¡¯t proximity. This isn¡¯t proximity either. or alignment
Proximity Refers to the relationships that items develop when they are close together Implies items are related (for example, the bullets on this list appear related because they are in close proximity to each other
What is repetition?
This is not repetition.
Repetition Refers to the idea that designers should repeat certain elements to tie the disparate parts of a document together Makes it seem like the individual nodes (or slides) are all part of the same text
What design elements has this slide show repeated?
It has repeated: Fonts Colors Placement And more¡­
What is contrast?
This isn¡¯t contrast. Nope.  Not contrast either.
Contrast Establishes a hierarchy of information Can be obtained by manipulating font (style and size), color, background designs, etc. Establishes a focal point
Where is the focal point on this page? Is it this bullet? How about this one?  Is it over here? How about here?
4 basic design principles: Alignment Proximity Repetition Contrast

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