Hi I'm John Lovett, and digital analytics is my passion. I've spent the past decade helping businesses analyze and measure their digital marketing activities. I am a Senior Partner at Web Analytics Demystified, where I consult and offer strategic guidance for building innovative digital measurement programs. These programs typically incorporate web analytics strategies, organizational alignment, data governance, KPI workshops, and data presentation methods.
In addition to working with enterprise organizations, I volunteer my time as President of the DAA to advocate and evangelize for digital analytics. My deep industry knowledge and forward thinking perspective help both businesses an...
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john lovettsocial media measurementsocial analyticsweb analytics demystifiedjeremiah owyangaltimeter groupsocial marketing analyticssocial measurement frameworkbusiness cultureweb analyticsanalyticswaameasureweb analytics associationsocialanalyticssocial media metrics secretssocial media outcomessocial media marketing
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