United Arab Emirates United Arab Emirates
Digital Transformation Head for MENA (Middle East and Africa)
Advertising / Marketing / PR
Digital transformation within E-Business unit:
- Define and implement strategies to lead customers to use online channels
- Lead cross-functional projects to drive usage of online channels
- Create and measure marketing campaigns related to online channels and functionalities
- Drive channel offload from non-digital channels to digital channels
- Promote digital internally to employees